Together with the new Steigenberger Hotel in Munich, we began a promotional tour throughout Munich in the summer of 2018. Selected agencies and companies were approached and invited for an ice cream. While they all enjoyed their delicious ice cream, our colleagues introduced the new hotel, and gave a presentation on the new and sustainable hotel concept. Within two months, a total of 100 companies were approached and over 2,000 ice creams were handed out! A fantastic initiative with great effect and a wide reach.